West Hollywood, CA.  December 9th, , 2025

CREE8, the cloud production studio platform that helps creative teams work more efficiently, has acquired PRODUCER, a Swiss-based production management platform trusted by in-house media departments around the world.

The acquisition is another major step in CREE8’s plan to build a complete creative ecosystem that connects every stage of content creation, from planning and production to post and delivery.

With more than 20,000 users worldwide, PRODUCER has become an essential tool for enterprise media teams that need to collaborate and manage content at scale. Customers such as Zalando and other leading brands in fashion, retail, utilities, and finance rely on PRODUCER to coordinate large, multi-stakeholder productions.

Backed by Microsoft’s Startup Program and NVIDIA’s Inception initiative, PRODUCER has built a reputation for reliability, performance, and security. The platform includes ISO 27001 certification, single sign-on, and availability in the Microsoft Marketplace, making it a trusted choice for enterprise teams that need strong compliance and data protection.

CREE8 and PRODUCER first worked together on an integration announced at NAB 2025. It quickly became clear that the two companies shared a similar vision for the future of creative production. By bringing PRODUCER into the CREE8 family, the combined platform will allow teams to plan, manage, and deliver content within a single connected environment.

Lisa Watts, CEO of CREE8, said:

“This acquisition means we can now support creative teams from their first idea all the way through to distribution. Media and production departments are under constant pressure to reduce costs and deliver faster. By adding PRODUCER to the CREE8 ecosystem, we are helping them make smarter decisions and optimise workflows in a multi-cloud environment where their work is always secure and available.”

Xaver Walser, Co-Founder and CEO of PRODUCER, said:

“PRODUCER was built to make a real difference for creators. Joining CREE8 helps us reach more users and move faster on our shared goal of removing technical barriers so people can focus on being creative.”

Paul-Emile Joessel, Co-Founder and CTO of PRODUCER, said:

“Our goal has always been to empower creative professionals across every sector. To do that effectively we needed a partner with both scale and ambition. CREE8 gives us that opportunity, and this next chapter will take our technology further than ever.”

Together, CREE8 and PRODUCER create a complete creative operating system. PRODUCER handles planning and production, while CREE8 delivers cloud-based editing, rendering, and delivery. The combined solution connects every part of the content lifecycle and gives enterprises the flexibility, security, and intelligence needed to work faster in a multi-cloud, AI-ready world.

About CREE8

CREE8 is an award-winning cloud production studio platform that enables creative teams to collaborate anywhere, cut overheads, and deliver faster. From broadcast to VFX and gaming, CREE8 helps enterprises with high-performance cloud computing and end-to-end workflow support. Customers include NHRA, CNN, Intuit, Wayfair, Hallmark, and British Airways. CREE8 is a member of MovieLabs and the Hollywood Professional Association (HPA), contributing to the advancement of cloud-based media workflows and industry standards.

About PRODUCER

PRODUCER is a production management platform designed for content teams. It connects tasks, workflows, and collaborators across the full production lifecycle, bridging the gap between planning and delivery. PRODUCER complements CREE8’s cloud-powered workstations, creating a unified experience that helps teams move faster and stay connected.

Together, CREE8 and PRODUCER are shaping the future of creative work by empowering people, strengthening teams, and closing the gap between technology and creativity.

Media Contact: simon@cree8.io, www.cree8.io